The growth of open platforms is faster; however, they’re not ideal for all kinds of companies. They offer high quality and security but slow growth and are not favored by regulators. We look at what the most effective digital ecosystem platforms are and the advantages and drawbacks of each.
Businesses create ecosystems that mix both proprietary and partner services. For the person who is the administrator of this ecosystem, cooperation can help to grow and retain customers, while partners gain access to new customers, and for the users, it is an effortless experience when accessing services.
Marketing digital infrastructure is an integrated platform for partners or links multiple sites together.
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What are ecosystem platforms?
Third party developers are able to create and host digital content on the platform.
The platform provides products that are exclusive to the organizing company and associated companies.
Third-party developers are able to develop and host digital goods through the platform, but only in the direction the ecosystem’s administrator decides.
Open Ecosystem Platforms
The following are features of platforms that are open
- Providers of competing goods and services are granted access to this platform.
- The platform’s admissions are dependent on the public’s disclosure of the criteria.
- Criteria are not designed to reflect specific attributes of particular suppliers.
- The platform’s owner and affiliates do not operate as providers on this platforms or “play by the general rules”.
Marketplace
Marketplaces are accessible at the level of content The company provides an online platform that attracts sellers to showcase their products and services on display. Any seller that fulfills the requirements of the site is able to join the marketplace. Ecosystems, the basis of which is the market, provide an infrastructure for sellers. They provide logistical, promotional and related services to buyers: financing, entertainment, and virtual.
Superspy
The superspy’s services are represented as lightweight mini-apps, which are already on the platform. They are not required to be downloaded, and they don’t require extra space on smartphones. They resemble native apps but have simple interfaces and are restricted to the most important features.
An organization doesn’t need designers or a development team to develop an app in the form of a mini-app. It can be developed using pre-designed templates and the platform’s tools. This reduces the possibility of creativity and functionality; however, it allows third-party businesses to rapidly launch new products and organizers to expand the platform.
Closed Ecosystem Platforms
On a closed platform, the source of products and services is usually the business itself, its partners, or affiliates.
In terms of structure, platforms are almost identical to open ecosystems. They could be an app store, a superspy, or a catalogue of capabilities. If the number of opportunities on them is less and the business is not able to disclose the conditions of their placement,.
Hybrid platform
If we think of ecosystems in general, the most popular among them are based on the hybrid model. Individual directions, typically communications or payments, are represented by products of the organization Lifestyle services are represented by a variety of different companies.
The selection of the level of openness and transparency of the platform is based on the needs of the ecosystem as well as the information it stores.
open platform is ideal for rapid growth
Closed platform : suited for high levels of security and high quality services.
Hybrid platform: for the development of particular areas, while ensuring security and quality of the key services.
