Mobile plays a huge role in people’s lives. Because of the prominence of mobile usage, business owners demand the development of a small-screen version of their sites. Since mobile phone screens are not the same size in web design and development, there is pressure to keep up with the different resolutions fit for every device. The main solution is to produce a mobile version for each resolution and device one could think of which is rather impossible and impractical. So what then can you do to make sure that your site looks good and smooth across all devices?
What Is Responsive Design?
Responsive design is a graphic user interface (GUI) design used to create content that can smoothly adjust to various screen sizes. It suggests that design and development must respond to the user behaviour and environment based on orientation, platform, and screen size.
The practice mixes flexible grids and layouts, images, and CSS media queries. If the user switches screens, say, from a laptop to a tablet, the website will automatically switch to accommodate the device’s resolution, scripting abilities, and image sizing. Designers size the elements in relative units and use media queries to enable their designs to adapt to the browser space and ensure consistency across different devices. Hiring web development services in Toronto will help you identify options to realize the responsive website design that you want to have.
The Role of Responsive Web Design
As your audience lives in a multi-screen society, you need to provide them with a website that is viewable across every device available. A responsive website will make your business appeal to the audience more especially since there are more mobile viewers than desktop users.
Google also announced in 2015 that it will put mobile-friendliness as a ranking factor in search engine algorithms. It means that websites which are mobile-friendly would gain better rankings compared to those that are not.
Investing in responsive web design gives you these benefits:
1-Cost efficiency
Instead of maintaining mobile and non-mobile websites for audiences, you can direct your budget to creating one with responsive design. It will help you save money by eliminating the cost of maintaining multiple sites. The good thing is, you can still cater to both mobile and personal computer audiences.
2-Affords flexibility
Having a website with responsive design allows you to make changes smoothly, quickly, and easily. You should not worry about making changes on two websites since you are now maintaining just one. This flexibility gives you leverage as changes can be done just once.
3-Provide better user experience
User experience is a crucial factor for website owners. Visitors want to check websites that allow for a smooth movement and give them the information they need. It also makes it easier for you to convince visitors to check back on your content. When websites take forever to load — whether on desktop or mobile — they will never reconsider visiting it again as it leaves an unprofessional impression.
The user experience you provide is even more crucial if you are maintaining a website that touches on topics like depression Windsor counselling meticulously monitor. Because of the sensitivity of the topic, you want to create a website that potential clients can visit with ease.
4-Search engine optimization (SEO) leverage
Adapting search engine optimization (SEO) for your Toronto site is necessary if you are aiming to land the first page of Google returned searches. The closer you are to the first page, the greater your chances of getting the attention of potential customers.
Having responsive design helps with SEO since Google and other search engines prefer websites that are mobile-friendly. Being considered as a mobile-friendly website gives you the SEO boost you need.
5-Easy management
Most businesses do not have the luxury of time to constantly update and refresh the look of their sites. Not all business owners also have the funds to hire the services of a designer to handle the changes. With responsive websites, this problem is resolved because website administrators can quickly and easily make the changes by themselves.
Your marketing collaterals also become easier to manage. Responsive sites eases your worries since you are assured that all redirect links are working and switching between mobile and desktop sites is smooth.
Maintaining separate websites for mobile and desktop is not just impractical but also a waste of time. Switch to a responsive website and create a seamless environment for multiple screen users while enjoying various SEO and marketing benefits.
