A webinar is an interactive online activity where an individual speaker or multiple speakers delivers a presentation to an online audience. The fundamental goal of a webinar is to explain a topic that is interesting, useful, and informative to the people participating in it. Increasingly, some webinars are charging attendees for their events.
Webinars are one of the essential tools in a marketer’s arsenal of tools. Webinars are a great way to discover new leads. Nearly three-quarters of marketers say webinars are a great way to get high-quality leads. They are typically interactive, with users receiving material, asking questions, and participating in discussions that take place in real-time.
You can, however, utilize webinars to network or promote a product by following up with participants through surveys, online forums, polls, or questions that encourage more collaboration.
How Many Different Types of Webinars Are there?
The objectives of your webinar should have been clearly outlined. As soon as you identify your goals, it is critical to decide who will be the target audience for your webinar. You should be aware of your motivations for organizing a webinar. For example, many businesses use webinars to increase their contacts, generate more leads, and reach out to new potential consumers. Another critical part to consider is the type of webinar you intend to host. There are three basic types of webinars: live, automated, or on-demand.
What are the Different Types of Webinars?
When holding webinars, meetings, presentations, or any other online event, webinar platforms can be of great assistance. There are two ways to access it: downloading and installing it on a computer or streaming it in real-time from a web browser. In addition, you can use this platform to broadcast webinars to big groups of people simultaneously.
- Live Webinar
Due to the COVID-19 epidemic, practically all in-person activities were cancelled, leaving many events to be held online via webinars. Many face-to-face seminars were quickly replaced by live webinars, in which participants, rather than attending in person, log on to a website in real-time using webinar software.
Essentially, it is the same as a live seminar, except that your organization conducts live webinars via the internet and can be recorded. Participants can join and interact with you in a live webinar as you talk. It will be necessary to market this event ahead of time to guarantee that people are aware and prepared to tune in. Before the event, participants are often given a link and password to attend the live webinar.
Your audience will be able to engage and will be able to ask questions in real-time. Although the event will be live and online, you must exercise caution when inviting participants to avoid any outbursts that could damage your company’s brand.
- Automated Webinar
Webinars that are completely automated save time and effort for event organizers. It is convenient if you have a hectic schedule because you can schedule it for specific days. Consider an automated webinar if you aren’t quite comfortable in front of the camera yet.
They do not, however, allow for interaction. They can be set up in advance by the webinar’s host, and they can begin and end without the need for additional interaction. They can replicate live events without the need for a host.
You may record your webinar in advance and play it back later with an automated webinar. This gives you the capability to deliver a faultless webinar. You can also use graphic effects to make the webinar as appealing as possible.
- On-Demand Webinar
An on-demand webinar refers to a pre-recorded webinar that may be accessed at any time on the request of the participants. It makes it easy for viewers to watch when they have time. Using an on-demand webinar after your live webinar is a great way to keep generating leads. To watch the on-demand webinar, users must first register.
As soon as the viewer registers, you can see precisely when and by whom the webinar was viewed. The viewer can pause and rewind the presentation. You can utilize the chat feature and other interactive elements during the on-demand webinar. You’ll get a real-time notification as soon as someone uses the chat feature, so you can answer right away.
Webinars are Low Cost And Effective
When it comes to information dissemination, webinars are a fantastic choice. A recent study discovered that the number of attendees and page views for streamlined webinars increased in the aftermath of the COVID-19 epidemic. In addition, Webinars are relatively low-cost, and having an extensive audience reach is one of their many advantages.
