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7 Important Tips to Make Your Business Thrive Online
The e-commerce industry has witnessed tremendous growth over the last few years with no signs of slowing down. Busy work life, growing income and access to a wide range of products and services all from the comfort of your home are making online shopping more appealing to customers around the globe. In fact, Statista has predicted that e-commerce sales will reach $4.2 trillion in 2020.
Technology has made easier than ever for aspiring entrepreneurs to start a business online. Every e-commerce store owner, whether small or big, wants to see their business thrive. However, if you want to see such massive success, we advise you to follow these tips or strategies that will help you grow your business in 2020.
#1 Build Mobile Version of the Site
It wasn’t long ago that desktop computers majorly contributed to the online traffic. However, the time has changed. Today, the use of mobile phones to conduct online activity has increased to 60%. Hence, since more than half of the total internet users access shopping sites through mobile devices, not having a mobile site means you are instantly losing more than half of your prospects. Mobile devices, such as smartphones and tablets have become the most accessible medium for consumers to search, review, analyze and buy products.
#2 Show Personalized Content
Content personalization has become a new e-commerce trend, and many top e-commerce websites, like Amazon, are already leading the way. According to research conducted by Epsilon, more than 80% of customers would like to buy from sites that offer personalized services and experiences. With content personalization, your users feel more valued when they see products that match their preferences. In order to offer personalized services, it is essential to understand your user’s interaction with your site, their demographic information, shopping behaviour and their interests.
#3 Offer Rewards and Discounts
One good way to increase your e-commerce sales is by offering rewards and discounts to your loyal customers. This can be done by holding clearance or seasonal sale or rewarding your customer with free points or gifts when they surpass certain order amount. If you are worried about making fewer profits, then use it as an old marketing strategy by jacking up the base price a bit and then putting it on sale. You can also advertise on the partner sites in the form of promo codes and coupons and in return share a part of the profit for the sales you get. Everyone loves to grab a great deal, so it is a surefire way to drive more sales.
#4 Make Use of AR/VR Technology
Many people often face the dilemma of how the product will look and feel until it arrives. Moreover, the quality and exact colour of the product cannot be judged by only viewing on the screen. However, with the introduction of Augmented Reality and Virtual Reality, now users can have a better idea of what they are buying before they place their order. AR allows buyers to virtually see their desired products in real-time and see how they will fit in their space.
#5 Live Chat
When we visit any store, we like being attended by one or more salespersons to help us find what we need. The same concept applies when it comes to an online store. Therefore, when your visitors come to your website, ensure you offer them instant assistance through the live chat option. Through live chat, you can attend several customers at a time, quickly address their queries and guide their way to the satisfactory shopping experience.
#6 Make Your Site Fast
Your website speed is another important factor to consider that can really make or break your sales. If your website takes more than 3 seconds to load, you could lose up to 50% of your prospects and they are unlikely to visit you again. This is very crucial if you are a startup and you wouldn’t like to make your first impression the bad one. So, make sure you optimize all the elements of your site to make it as responsive and fast as possible.
#7 Make Checkout Process Simpler and Easier
Every step in your shopping process is a hurdle that your potential customer has to pass through. These hurdles may be requesting users to sign up or asking for information that is not essential. By removing all the unnecessary hurdles, you are reducing the friction and making an easy way for the customers to complete the purchase. You surely wouldn’t like to miss a sale at the cost of filling your database.
Conclusion
There are merely many ways to elevate your business online, but these are some simple and effective tips that would unlock plenty of opportunities to keep your sales thriving.
