For any business to succeed today, one of the most important requirements is to have a cohesive online presence that is centred around a website specific to an industrial vertical. It is tailored to meet certain objectives for businesses operating in that vertical. For instance, if there is a website catering to real estate, then the real estate agents will have the right platform to list the properties in an enticing way and get leads.
All business owners require a platform that is information-rich and conversion-driven as it provides the best opportunity to accomplish the business goals of gaining visibility and getting leads in a particular niche. Thus, partnering with any such website designing company in Delhi that builds products for your industry vertical is always recommended.
The web designing company in Delhi that you have partnered with might be offering different solutions. For instance, some prefer to build websites for their clients, some opt for do-it-yourself website-building flow and some outsource that job. Whatever mode is taken, the end result is the same, which is providing value to the businesses and their customers.
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Why Businesses Prefer This Partnership?
By partnering with any web design expertise platform, businesses get a scalable and cost-effective mode. If you get a ready-made product run by experts who are well-acquainted with your business needs, then it will impact your bottom line positively. This partnership strategy with a website designing company in Delhi will mean that you can focus on your core business while your accomplice will take care of the website part.
Now that you know how fruitful this partnership can be, you should also know what to look for to get the right partner.
Here are some features that you should look for when choosing the web design platform partner.
White Labelling
White labelling refers to a practice where the company will remove their brand and logo from the product or service they offer and brand it as requested by the purchaser. Thus, despite the product being developed by them, it appears indistinguishable from your existing offerings and your clients won’t be able to make out the difference. A good partner will offer a variety of white label tools and options using which their partners can customize the software.
Integration-Readiness
To integrate a web site builder software or any software for that purpose into your current infrastructure, you will require a very strong and versatile API (Application Program Interface). Thus, you need to see to it that the SaaS (Software as a Solution) company you are looking forward to partner with provides such an API.
Custom Widget Creation
It’s very difficult for SaaS companies to find a website builder that satisfies the customers’ needs 100 percent. Providing some amount of customization is mandatory to integrate the technology or incorporate features that are vital for customer’s requirements. Thus, having customized widget creation is very important for the SaaS company. You need to choose a partner that provides customized widgets so that your in-house team does not need to work for this hardcore development. If the partner is not able to provide some mechanism that you can use for modifying it to suit the requirements of your user base, then this partnership is not worth pursuing.
Usability
While deciding whether to integrate or not into your service, the usability of the tool is an important parameter to consider. This usability, however, varies and depends on who will be using the tool. For instance, if you are building sites in-house for your clients, having only a drag-and-drop builder interface won’t suffice. You will require features that help and prompts the customers to get engaged in the building process.
Website Safety
Safety is always a serious concern in the online world. Look for a partner that has a solid track record of offering secure websites. The worst is the WordPress websites, which are most vulnerable to hacking attacks. This is a fact and the other fact is WordPress powers nearly 35% of the total websites. As WordPress is open-source software, this problem will stay, and it will remain susceptible to hacking. Thus, look for a closed web design platform that also provides 99.9% uptime, automated HTTPS encryption, and DDoS protection. Thus, when offering websites to your customers, it’s important to ensure their security.
There are many variables involved to consider when thinking of partnering with a web design platform. However, keeping the above-discussed features in mind, you will succeed in partnering with the right site builder that is dedicated, robust and flexible in its approach. This is important to integrate seamlessly with it and working together leveraging your chosen partner’s brand equity for customer acquisition.
