How many times have you not come across on Instagram with the photo of a giant hamburger that overflows melted cheese on slices of Iberian ham? Or a video where chocolate syrup is poured over red fruit ice cream and yoghurt? Your mouth is watering, isn’t it?
Lately, social networks, specifically Instagram, have been filled with accounts that are dedicated to uploading gastronomic content of this style, what we popularly call food borne. Provocative food photographs have blown many up.
So much has been the influence of these culinary accounts, which opened the category ” best gastronomic account on Instagram “, a title that won the report with more than 250,000 followers of chef Alain Passard, @alain_passard.
But enough of talking about other gastronomic accounts, let’s talk about yours! And if you don’t have one yet, what are you waiting to create it?
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Tips to have the best gastronomic account on Instagram
First of all, it is good to define if you will specialize your account in one type of food (as food Italian or muffins ), or if you think something in general. For practical purposes, let’s assume you chose a dessert account. So, pay attention to the following recommendations that will surely help you have the best gastronomic account and Instagram.
Define the account name
Depending on which audience your account is focused on, you must choose a name for it. We recommend that you do it in English, as it dramatically extends the scope. Remember that it must be something precise, easy to remember and that defines the content.
If you are thinking of using the term foodporn in the name, you should be aware of the competition that goes with it; many accounts already have variants of that name. Let’s use @ dessertgraphy.
Sources
Getting sources for the content is the most fun part: you can take photos from free or paid image banks, that’s already your decision. You can also do as the administrator of the account @HuevoFrito, the Spanish Cherenkov Ayuso, who gets content in different ways:
- He pulls some of its content from other accounts of Instagram, by asking kindly creators and mentioning them in return (which, incidentally, benefits both).
- He also goes to food outlets, armed with his camera, to capture that precious moment in which the fried egg spreads on a slice of toast.
- And, if you consider yourself right in the kitchen, you can create your content at home and be more than a compiler.
Create attractive food
If you are captivated by the third option, well, pay attention. There is something that makes seeing a photograph of a cinnamon roll feel the taste of cream cheese frosting in our mouths. That something is the presentation.
Once you have your dessert ready, let’s put an apple strudel, look for a dish that contrasts, but that does not steal the limelight (light grey or natural white can serve). Then put a slice of strudel on the plate and sprinkle some cinnamon on it. You can almost smell it!
Now, the final step, get optimal lighting, a good camera and capture a close up of your dish. You can try different angles and see which one works best. But remember this: photographing food may take as much artistic vision and aesthetic judgment as shooting a model.
Make videos
There’s something we all love more than watching food photos: watching food videos! Uploading them to your gastronomy account will help you gain real Instagram followers exponentially. If you still not get, you can buy real Instagram followers from a trusted service provider. Now, we are going to divide the gastronomy videos into two parts:
- Video recipe. This type is more like a tutorial; it shows the preparation of a dish, step by step. If your gastronomic account is more focused on the instructive, this type of video is perfect for you. Many accounts tend to upload content like this using the fast camera feature since Instagram does not allow uploading videos longer than a minute.
- Serve the plate. This type of video is the closest to the concept of foodporn. Keep your camera in narrow focus when you gently chop the cupcake from that chocolate volcano, already on the table and ready to be devoured. You can use slow motion to give the viewer time to savour each drop of syrup.
We have seen this resource a lot, but it is still useful. And it is straightforward: it is just a take (decorated, of course) of the plate being served. Usually by taking a portion of the whole onto the plate, or once on the plate, being subtly chopped.
You mustn’t upload photos or videos of people eating or chewing, as this may be unpleasant for some. Remember that we try to reach as many users as possible.
Description
The description of the publications is very free and to your liking, but we recommend two types:
- The stories that “narrate” the feeling that generates eat what is in the publication, for example: “this doughnut tastes better than the fruit of Eden”, or “I feel like I just want to eat this for the rest of my life”.
This type of description is excellent and attractive, but it brings with it a problem: you are forcing the user to feel as the text says.
- An expository description, we consider, is much more effective, since you leave the user’s senses free. An example for your dessert account would be the following: “on a biscuit base, rest a lemon jelly, decorated with whipped cream and on top of it, an orange shell biruta”.
And ready, you already have a culinary account specialized in desserts! We hope that these tips have helped you and have motivated you to create the best gastronomy account on Instagram.
