Due to the ease of internet access, the number of internet users is increasing day by day. According to a study by Pew Research, internet usage has increased by almost 5% in just the past three years.
Along with this constant increase, the way people buy and sell has also changed drastically. This means that offline marketing is not as effective as it once was. Marketing always focuses on getting in touch with the right audience at the right time.
This would mean that you need to connect with your target audience at a place where they spend most of their time, which is the internet! This is why digital marketing is so useful since it involves strategizing ideas and plans for marketing your products and services online.
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What does digital marketing mean?
Digital marketing involves directing the marketing efforts of business on the internet through an electronic device. Digital channels like social media, search engines, email, etc, are leveraged by the business to form a connection with the existing as well as potential customers.
A well-known digital marketing agency in Arizonacan offer effective assistance in this regard.
What is the main role of digital marketing in business?
Traditional marketing techniques involve phone communication, print ads, and physical marketing. However, digital marketing occurs online electronically. Digital marketing gives an endless number of options for businesses to market their products and/or services.
In order to create brand awareness, digital marketing is very essential. This has become so common that customers now rely on digital content to learn more about a particular brand. In order to succeed in a business, it is of prime importance that you embrace the many aspects of digital marketing.
Since there are so many strategies and options when it comes to digital marketing, you can use your skills to creatively experiment with different digital marketing tactics and find out what works the best for your business.
In digital marketing, you can make use of tools like Google Analytics to see how your online marketing campaign affects the success of your business. This cannot be done when traditional marketing techniques are used.
Different types of digital marketing
The following are the different types of digital marketing techniques that can massively impact your business’s online presence.
● Content marketing:
Whitepapers, eBooks, blog posts, and infographics.
● Search engine optimization or SEO:
On-page SEO, off-page SEO, and technical SEO.
● Pay per click or PPC:
Facebook paid ads, Twitter ads, and sponsored LinkedIn messages.
● Social media marketing:
Twitter, Facebook, Instagram, LinkedIn, Pinterest, and Snapchat.
● Native marketing:
Instagram and Facebook advertising.
● Affiliate marketing:
Using the YouTube Partner Program to host video ads, and using your social media accounts to post affiliate links.
● Email marketing:
Follow-up emails, subscription newsletters, holiday promos, welcome emails, and content email series to nurture existing customers.
● Marketing automation:
Post scheduling on social media, email newsletters, tracking and reporting campaigns, and lead-boosting workflow
● Inbound marketing:
Blogging, video marketing, and email contact list.
● Online PR:
Responding to online reviews, developing relationships with journalists through social media, and engaging comment posting on your personal blog or website.
● Sponsored content:
Paid creation and promotion of content about your business via another company.
A digital marketing agency in Arizonastrategizes a digital plan the right way.
How does digital marketing help a business?
Digital marketing companies are responsible for driving the awareness of your business brand and also for generating useful leads via different channels (both unpaid and free). These channels include the company’s website, social media, search engine ranking, display advertising, email, and the blog of the company.
The professionals would assess KPI (Key Performance Indicator) for each individual channel in order to measure the performance of the business across every channel. For instance, an SEO expert would be responsible for measuring the organic traffic of a website.
A good digital marketing company consists of many professionals who are skilled in different areas of digital marketing. A few of these professionals are mentioned below.
● SEO manager:
Manages organic traffic.
● Content marketing specialist:
Looks after overall blog traffic, time on page, and subscribers of YouTube channel.
● Marketing automation coordinator:
Takes care of click-through rate of a campaign, email open rate, conversion, or lead generation rate.
● Social media manager:
Assesses the impressions, follows, and shares.
Digital marketing strategies work for every type of business, may it be small or large. Regardless of what products and services you sell, with the help of digital marketing you can create valuable online content by identifying the needs of your target audience.
However, each company is different and the digital marketing campaign which did wonders for one company may or may not generate the same results for another company. This is why you need professional help to find out which digital marketing strategy would work the best for you.
